Introduction
Welcome to our hub for partner guidelines and assets. We want to make it easy for you to integrate Maanch in your brand while respecting our brand and legal/licensing restrictions.
Logo
We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best. The upwards arrow in the Maanch logo are used in its direct meaning “to rise above”. We also resonate with its indirect meaning of “to become better than before”.
Usage
Exclusion Zone
The logo and the icon's exclusion zone is equal to half the height of the icon (marked as x in the diagram).
Minimum Size
Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.
Minimum digital size: 80 pixels (width)
Minimum digital size: 20 pixels (width)
Logo Misuse
It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.
Do not rotate the logo.
Do not stack the logo.
Do not use any off brand colours for the logo.
Do not distort or warp the logo in any way.
Do not use the wordmark without the icon.
Do not use any other icon with the wordmark.
Do not use drop-shadow on the logo.
Colours
For the colour, we chose to go with a gradient of Baby Blue to Violet Blue. Blue is favoured by many people and is known to evoke feelings like peace, security and orderly. It is also often seen as a sign of stability and reliability.
R:17 G:23 B:62
#11173E
R:239 G:67 B:90
#EF435A
R:158 G:158 B:158
#9E9E9E
Typography
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Monsterrat Medium - 16pxThe basis of our framework lies in the United Nations Sustainable Development Goals (SDGs). The SDGs are the blueprint to achieve a better and more sustainable future for all. Agreed by 193 countries in 2015, the 17 SDGs are the world’s to do list for the next 15 years.
In response to this global commitment, Maanch has created the first platform to provide a global impact metric and facilitate funding to projects through the lens of the SDGs. We collect detailed project information and auto generate the impact with our complex algorithms created using 169 targets and 241 indicators for the 17 goals.